Target Audience

The narrative of 'Flight' will focus on drug use amongst youth - particularly teenagers - so it important that it is targeted at this age group. More specifically, the short film will be targeted at people aged 15 - 21. Because of this, we have decided not to include too many violent scenes, or scenes which include swearing, as we wanted the film to be rated a '15', so that our target audience is able to see it. The film is aimed at both males and females, due to the fact that both genders can take drugs, despite what is stereotypically portrayed in the media. We also want the film to be shown in urban areas, as to raise awareness about the issue of drug taking. Because of this, we decided to include urban areas within our film to appeal to our target audience.

We will target our audience by making the film look visually appealing. This is important as if the film does not capture out audience's eye, they may not be committed enough to watch the whole thing. We chose to have a female protagonist in our film as we feel that this will be breaking the stereotype. In many short films focusing around narcotics, it tends to have a male lead. We decided to change this as females can also get sucked into the life of drug use. We also wanted the narrative to focus on a character who is pressured into taking drugs. We done this through the struggle of becoming a professional dancer. We wanted the film to be more personal to a character, so it makes the audience connect with her. If we had too many characters within the narrative, then our target audience may not feel as emotionally attached to Sophie as they could be.