Exhibition of 'Flight'

'Flight' will be shown in independent cinemas, as opposed to being shown nationally in large multiplexes, like Vue, for example. This will mean the film being shown on around 30 - 60 screens. The local independent cinema in Kent is The Gulbenkian, otherwise known as Cinema 3, in Canterbury. Below is a screenshot of the film schedule of The Gulbenkian. The Gulbenkian is situated at the University of Kent, meaning that this will be ideal for our target audience, as it aimed at young people and students, as it deals with adult themes. As you can see they show specialist films as opposed to large American blockbusters, which will be the perfect platform to show my film.

The Gulbenkian's (independent cinema) schedule:

The films which are shown at 'The Gulbenkian' cinema not only include popular, English films, but also foreign films, located in Spain and France, for example. The cinema is also located near Canterbury Christ Church University and Kent University, meaning that Film and Media students may be interested in visiting the cinema to cast a critical eye over the films that they are showing. 'The Gulbenkian' also shows films which are not newly released, and have been in cinema for years, such as 'It's A Wonderful Life'. I feel that this is an advantage of the cinema as it allows people to view older films, yet still have the cinema experience.

Vue's (multiplex cinema) schedule:

As you can see, there is a vast difference between the types of films being shown at Cinema 3 and Vue. Vue offer a 3D option of screening, which Cinema 3 does not, yet my film will not be shot in 3D. The multiplex cinema, Vue, shows films which appeals to the fourth quadrant. However, 'Flight' will only appeal to a particular audience - young people who have an interest in drama films, so Vue would not be an appropriate screening choice.

The poster for 'Flight' will also be advertised at the cinema, as people who attend The Gulbenkian will most likely want to see similar films, and my short film falls into that category. This will entice people into seeing 'Flight' as it is more likely to relate to their interests, as opposed to if the poster was placed at a cinema like Vue. I will then proceed to locate the posters in appropriate areas near to the cinema.

The magazine review of 'Flight' will be placed in a specialist magazine such as 'Sight And Sound'. This magazine focuses on a large range of films, from independent, to large American blockbusters. The review being placed in a magazine like Empire would simply not be appropriate as they tend to focus on large, mainstream films which appeal to mass audiences. 'Sight And Sound', however, focuses on delivering articles which appeal to audiences who have a critical eye on films, and perhaps offer an expert view. The 'Sight And Sound' magazine is run by the BFI itself, which means that a large focus of what it covers will involve independent British film. Their reviews offer an opinion which the audience can relate to, yet go into a large amount of detail. The magazines also feature interviews with famous directors and producers, meaning that it appeals to avid fans of the film industry. Because of the fact that it focuses on a large range of films, and the fact that it appeals to critical audiences, we have decided to use 'Sight And Sound' for our magazine choice.