Potential tag lines for the poster.

From looking at many different poster products which promote their films, it is clear that many of the posters used tag-lines to promote their film. This promoted the film and invited the audience to think about what themes reside within the film.

Below are a series of images of tag lines within posters of real media products:

The tag lines which are used invite the audience to think about the themes that the film has. The normally have a sense of impending danger within them, as shown above. They show the viewer the type of narrative themes which will be prominent throughout the progression of events. However, the disadvantage of the use of tag lines is that they can be slightly unprofessional and give away too much information in regards to the plot which may otherwise be left ambiguous. The colour of the text is usually eye-catching and grabs the audiences' attention. This is shown above the by contrast of yellow or red text on the black background. However, from analysing these films further, it is clear that tag lines are normally used for the horror genre. This is shown in the 'Final Destination' films and 'The Crazies'. This shows that this may not be as effective for the social realist genre and that it may take away the overall effect of professionalism.