Friday 13 April 2012

Distributor for 'Flight'

Choosing the distributing company of my short film is a vital step to consider after production. This is because if the wrong distributor is chosen, it will mean that the film is not exhibited as effectively as possible. Due to the importance of this stage, I decided to research the distributors of some real media products to see what is most effective. These products deal with some similar themes to 'Flight'. These are shown below:

Black Swan - Twentieth Century Fox

Submarine - Optimum Releasing

Fish Tank - Artificial Eye

Karma - Lousanne Films

This Is England -Optimum Releasing

Bel Ami - Optimum Releasing

The Awakening - Optimum Releasing

It is clear that many of the real media productions which deal with challenging themes are distributed by 'Optimum Releasing'. This is shown upon looking at films such as 'This Is England' (which deals with themes such as 'Broken Britain' and troubled youths), and 'Submarine'. Due to these reasons, and the success of the films listed previously, I have decided that the short film 'Flight' should be distributed by Optimum Releasing. Below is a screen shot of a list of films that 'Optimum Releasing' has distributed recently, or is going to distribute in the future. The fact that 'Non-Stop' is being distributed in 2013 shows that they are a current distributing industry who can work effectively within the competitive market. As you can see from the image below, 'Optimum Releasing' distributes a wide variety of films, although many deal with themes that are not found in big blockbuster films. This is another reason to choose this distributing company to distribute 'Flight'. 


Below is a quote taken from StudioCanal's (Optimum Releasing's) website: "Established in 2004, STUDIOCANAL Home Entertainment has quickly become one of the leading distributors in the UK Home Entertainment sector, boasting an active catalogue of more than 1500 titles. With sales handled by its joint venture Elevation, consistently ranked amongst the top ten UK distributors, STUDIOCANAL Home Entertainment has aggressively grown its market share year on year by combining classic library titles with critically and commercially successful new releases." This shows that they will be an effective and professional company to distribute my short production 'Flight', as they offer a wide range of choice depending on the film in question. 


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