Wednesday, 23 November 2011

Closed For Winter Poster Analysis




This poster uses a lot of white and blue for the lower half of the poster. This shows a sense of detachment, as rhese colours are often associated with dreams. The top half of the poster features a lot of greys and browns. This shows more of a sense of reality. The contrast of these two colours on the poster is effective, as it shows a difference in the lives of the two people which the film focuses about. The fact that the woman is the largest feature of  the poster lets the audience know that she is will be the main focus of the film, and that we will follow her, yet the man play a lower part. The man is walking away from the audience, which represents the narrative of the film, and adds to this sense of detachment. The title, 'Closed For Winter', is in black, and is one of the only black things on the whole poster. This immediately draws attention to it. The typography is quite thin, however, so if it wanted to draw more attention itself it could be thicker. However, the thin font allows the audience to focus more on the woman, who will be the central character of the film. The title is not in one continuous line, and they are instead spread out unevenly. This adds even more to the sense of detachment which seems to be a theme throughout the poster. The tagline is much smaller than the title of the film, and is in the top right corner. The tagline itself is a question, which invites the audience into the narrative of the film before they have even seen it. I feel that this is an effective technique, as it gives the audience something to think about.

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